If you want to attract a quality tenant, you need to have a quality rental ad. A professional looking ad might just make the bad tenant think twice about leasing your property. They are likely looking for less knowledgeable prey.
A professional looking ad hopefully will point out the advantages of leasing your property which the quality tenants are looking for. You don't have to be a graphic artist or a trained photographer. But you do need to sell 3 things and have at least 4 pictures. Sell the property, features and benefits (fireplace, fenced in yard, new carpet). Sell the community; playground, community pool, etc. Lastly, point out how convenient the property is to an elementary school, highways, places of interest, etc.
Pictures. You must have at least one good picture of the outside of the home/building. The next photo should be of something that will set the property apart from others. Backyard pool, fantastic kitchen, a view. Provide a few more pictures showing how clean and well maintained the property is.
Good luck.
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Thanks,
Jason 'Jay' Myers
Orlando Realty & Property Management
708 E. Colonial Dr., #201, Orlando, FL 32803
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This month's article: "Creating a rental property ad to locate a qualified tenant."
By Jay Myers Wednesday, May 21, 2014